Overview

The trend of continuously publishing content over our personal and corporate Social Media Accounts lead to the generation of Social Media Marketing. Nowadays, the process of Social Media Marketing has been evolved and it expands its purposes beyond broadcasting content.

More specifically, businesses around the globe are using Social Media in various ways such as monitoring the social media conversations that are involved and response to any comments as well as track their brand’s image.

Whenever a business needs to have a holistic view of their overall brand’s image on Social Media they need to analyze their reach, engagement and sales through the various analytics tools that are offered. Finally, when a company needs to attract a specific group of audience, it needs to run highly targeted Social Media Ads

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The Five Components Of Social Media Marketing

Strategy

Every company before making any type of post in Social Media, it should take a step back and have a look at the greater picture. As a result, the 1st step is to define the Social Media Strategy that they will follow.

What are your goals?

How Social Media Platforms can assist a company reaching its business goals? Some companies around the globe are using the Social Media for enhancing their brand awareness, or for driving traffic back to their website, something that could potentially increase their sales. Also, through Social Media are capable of generating engagement around a company’s brand, generate a community for their supporters, or act as a communication mean through which they can respond to their customers inquiries.

Which Social Media Platforms you should focus on?

The major social media platforms, are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There are also smaller and up-and-coming platforms, such as Tumblr, Tik-Tok, and Anchor, and social messaging platforms, such as Messenger, WhatsApp, and WeChat. A company in its early stages of its digital presence, should pick a few platforms that its target audience might be on rather than be on all platforms.

What type of content you need to share?

When a company thinks about what should post on Social Media, a critical question need to be answered. What type of content best suits your targeted audience(image, video, audio, link, text and combination)? A good practice for providing answer to this question is the implementation of a marketing persona. This can be used temporarily, since a company is able to perform changes to its Social Media Marketing Strategy based on how its Social Media posts performs.

Planning & Publishing

Nowadays, the active users of Social Media is almost three billion. As a result, every business needs to establish consistent presence on Social Media. By doing so, businesses are having the opportunity to be reached by new audience that can potentially be transformed into customers.

Sharing content for your business on Social Media is characterized as a simple process. The only difference between publishing content for an individual and a business is that businesses need to plan their posts ahead of time. Furthermore, a business in order to ensure that its post will reach the desired amount of audience, needs to take into account the overall quality of its posts as well as the posts timing and frequency.

Listening & Engagement

As the time passes by, your business as well as the Social Media are expected to grow. People will comment on your social media posts, tag you in their social media posts, or message you directly.

People might even talk about your brand on social media without letting you know. So you will want to monitor social media conversations about your brand. If it’s a positive comment, you get a chance to surprise and delight them. Otherwise, you can offer support and correct a situation before it gets worse.

You can manually check all your notifications across all the social media platforms but this isn’t efficient and you won’t see posts that didn’t tag your business’s social media profile. Assigning this task to a team of experts which will utilise the right tools it will allow you to aggregates all your social media mentions and messages, including posts that didn’t tag your business’s social media profile.

Analytics

Whether a business is using Social Media for publishing content or engaging with their customers knowing how your Social Media Marketing performs is crucial.

Businesses will need to provide answer to questions such as; what is audience engagement in comparison with last month and whether your brand’s hashtag was used. The answers to these questions can be derived through analytics tools that are embedded to every Social Media platform.

Advertising

Once a business has sufficient funds for enlarging its overall Social Media Marketing Strategy, an area that it might need to consider is the Social Media Advertising. These advertisements enable a business’ posts to reach a wider audience than its followers.

Social Media Advertising Platforms are constantly improving the features that they offer, like targeting a specific audience based on demographics, interests, behaviors and more. Moreover, Social Media Advertising Platforms provide the tools that enable businesses to run multiple campaigns, while being capable of performing bulk changes, optimizations and automation of the advertising process.

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