Overview

Whenever a company thinks about investing an amount of money for reaching its targeted audience, should choose the right place to do so. That place is somewhere with over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment. This place is Google with its Google Ads platform.

More Specifically, Google Ads is an advertising platform which falls within the pay-per-click marketing channel, where an advertiser needs to pay per click or per impression for his ads.

Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits.

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Google Ads Services

Paid Search Marketing

Paid Search Marketing is been characterized as an extremely valuable tool, this characterization can be considered true only in cases where the team responsible for managing your campaigns has the right experience to do so.

Our team of experts will work with you for generating a strategy that will lower your CTR while increase your conversions. Also, all of your campaigns are constantly monitored so that we will be able to identify new areas of improvement that you never hit a standstill. Whenever you are creating something from the ground up or you are offering you current campaigns a face-lift IQ-TEC’s team of experts got you covered.

Remarketing and Retargeting

Through the Remarketing and Retargeting campaigns a company is capable of display advertisements to only these customers that have already interacted with some of their products and services over the past. Over the years, these type of campaigns are proven to be extremely effective since you are advertising to a group of people that has already demonstrated a unique interest for your company’s products and services, and they may need an extra push to re-engage.

Our AdWords management team has the skills and knowledge to create for your company unique remarketing strategies that will be designed to maximize your company’s conversion potential. We have the tendency of using captivating ad copy which can create a sense of urgency, which can make customers feel the need to conduct a purchase right away.

Google Shopping Campaigns

The usage of the Google Shopping Campaigns can place your company’s products right under the noses of potential customers. What we mean is that whenever an individual is searching for something in Google, your company’s product feed will be displayed at the top their search results. This offers to the advertising company an advantage over its competitors, since user does not need to search through a handful of websites to find what they are looking for.

At IQ-TEC we have the right people that will create for your e-commerce website Google Shopping Campaigns with high-quality photos, an enticing copy and many more so that your potential consumers will be immediately motivated to conduct a purchase of one of your products.

Landing Page and Conversion Rate Optimization

Nobody can disqualify the importance of a company’s search and display ads – but there is another component that most of them tend to neglect. This component is the landing page. Everyone should bare in mind that once we have captured the attention of a lead, in order to convert they need to navigate to your landing page. Over the years we have seen that most of the landing pages are either slow or unattractive which leads to loosing several potential customers.

Our expert designers and content writers have the skills to generate for your company’s campaigns landing pages that will be explicitly designed for increasing your conversions. In addition, that your company will enjoy the best possible outcome we utilize the A/B Testing which enables us to discover the best possible headlines, copy and more..

Display Advertising

Nowadays most of the internet users have become oblivious to ads that they see while browsing a website. In order to ensure that your advertisements will not be skipped at IQ-TEC we generate great designs and compelling CTAs.

Throughout the years we have discovered how your company’s display ad should in order to be irresistible. Furthermore, none of our consumers needs to worry about displaying his advertisements on uninterested customers, since we make sure that your advertisements are only displayed on websites that your targeted audience frequents.

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