Whenever a company thinks about investing an amount of money for reaching its targeted audience, should choose the right place to do so. That place is somewhere with over 246 million unique visitors, 3.5 billion daily interactions, and an estimated 700% return on investment. This place is Google with its Google Ads platform.
More Specifically, Google Ads is an advertising platform which falls within the pay-per-click marketing channel, where an advertiser needs to pay per click or per impression for his ads.
Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they’re searching for products and services like the ones you offer. With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits.